Showing posts with label Jeffrey Katzenberg. Show all posts
Showing posts with label Jeffrey Katzenberg. Show all posts

Wednesday, 23 May 2007

Bee afraid, bee very afraid (sorry)

I’m intrigued to see how this turns out.

Seinfeld (the sitcom) revolutionised the genre, pushing a uniquely cynical view of human behaviour into the enthusiastic embrace of a massive mainstream audience. Seinfeld (the writer) clearly had a lot to do with that, though I suspect Larry David’s personal neuroses provided much of the show’s funniest and most inventive comic content. And Seinfeld (the stand-up comic) – hmm, well, not so hot. So Bee Movie could go either way.

My biggest fear, though, is hands-on producer Jeffrey Katzenberg. One of the greatest achievements of Seinfeld (the sitcom – god, eponymously-titled shows are a pain) was the banishment of ‘hugging and learning’ from this traditionally schmaltzy genre. Katzenberg has produced some brilliant films, but in all of his animated epics – and also his comedies like Shrek – there’s that same heartwarming and morally instructive payoff. Here’s hoping Bee Movie has a more of a sting in its tail. (Sorry again.)